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Paulding County – Colleges/Universities 2023-2024

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Universities play a crucial role in shaping local economies by driving employment, fostering business growth, attracting investment, and enhancing the overall quality of life in their host communities. Their economic impact extends beyond direct spending to include long-term benefits such as workforce development, innovation, and cultural enrichment. Below, we explore the key ways in which a university influences a local economy.

  1. Direct Employment and Spending A university is often one of the largest employers in a local area, providing jobs for faculty, administrative staff, maintenance workers, and other professionals. These employees spend their salaries on housing, groceries, transportation, and entertainment, injecting money into the local economy. Additionally, universities spend significant amounts on construction, utilities, and local services, further stimulating business activity.

    Students also contribute to local spending. Many bring outside money into the community through tuition payments, federal aid, and personal expenditures on rent, food, and retail. A large student population can sustain businesses such as bookstores, coffee shops, restaurants, and housing providers.

  2. Business Development and Entrepreneurship Universities often serve as hubs for innovation and entrepreneurship. Research institutions, business incubators, and technology transfer offices help commercialize academic research, leading to startup formation and industry partnerships. For example, Stanford University's role in Silicon Valley's growth demonstrates how academic institutions can spur regional economic development.

    Local businesses benefit from university partnerships, including procurement contracts for supplies, catering, and maintenance services. Furthermore, universities attract conferences, sporting events, and cultural activities that generate tourism revenue for hotels, restaurants, and transportation services.

  3. Human Capital and Workforce Development A well-educated workforce is essential for economic competitiveness. Universities produce graduates with specialized skills that attract high-paying industries, such as technology, healthcare, and finance. Many graduates remain in the area, filling critical roles in local businesses and government.

    Universities also offer continuing education programs, professional certifications, and workforce training initiatives that help upskill local employees, making the regional labor market more adaptable to industry changes.

  4. Real Estate and Infrastructure Growth The presence of a university can drive demand for housing, both from students and faculty. This often leads to the development of new apartments, condominiums, and mixed-use commercial spaces. Over time, universities contribute to urban revitalization by investing in campus expansions, public transit improvements, and community amenities like libraries and parks.

    However, rapid growth can also lead to challenges, such as rising housing costs and gentrification, which may displace long-term residents. Local governments must balance economic expansion with policies that ensure affordable housing and equitable development.

  5. Cultural and Social Contributions Beyond economics, universities enrich local culture through arts programs, public lectures, and athletic events. These activities improve residents' quality of life, making the area more attractive to businesses and skilled workers. A vibrant university town often sees increased property values and a more diverse, engaged community.


Conclusion

The economic impact of a university on a local economy is multifaceted, encompassing job creation, business growth, talent development, and infrastructure investment. While challenges such as affordability and displacement must be managed, the long-term benefits-including innovation, increased tax revenues, and a more dynamic workforce-make universities vital engines of regional prosperity. By fostering collaboration between academia, government, and industry, communities can maximize these advantages while ensuring inclusive growth.
 
Gwinnett College-Marietta Campus
Lincoln College of Technology-Marietta  
Fortis College-Smyrna  
Life University  
University of West Georgia  
Kennesaw State University  
Percent admitted - total
Admissions yield - total

Full-time enrollment
Part-time enrollment

Total  enrollment
% White
% Black
% Asian
% Hispanic
% Native Hawaiian or Other Pacific Islander
% American Indian or Alaska Native
% two or more races
% Race/ethnicity unknown
% U.S. Nonresident

Undergraduate enrollment
% under 18
% 18-24
% 25-64
% over 65

Graduate enrollment

Student-to-faculty ratio

Tuition and fees, 2020-21
2021-22
2022-23
2023-24

Total price for
In-district students living on campus  2023-24
In-state students living on campus 2023-24
Out-of-state students living on campus 2023-24

In-district students living off campus (no family)  2023-24
In-state students living off campus (no family)  2023-24
Out-of-state students living off campus (no family)  2023-24

In-district students living off campus (w/ family)  2023-24
In-state students living off campus (w/ family)  2023-24
Out-of-state students living off campus (w/ family)  2023-24

Associate's degree
Bachelor's degree
Master's degree
Doctor's degree - research/scholarship
Doctor's degree - professional practice
Doctor's degree - other

Instructional FTE
Research FTE
Public Service FTE
Librarians, Curators, and Archivists FTE
Student/Academic Affairs and Other Education Services FTE
Management FTE
Business and Financial Operations FTE
Computer, Engineering, and Science FTE
Community Service, Legal, Arts, and Media FTE
Healthcare FTE
Service FTE
Sales and Related FTE
Office and Administrative Support FTE
Natural Resources, Construction, and Maintenance FTE
Production, Transportation, and Material Moving FTE
Total FTE staff
69
51

32,086
12,983

45,069
43
26
6
15
0
0
5
2
3

40,509
2
85
12
0

4,560

23

6,436
6,436
5,786
5,786


25,927
25,927
37,181

28,747
28,747
40,001

13,832
13,832
25,086

0
5,826
1,564
52
0
0

1,557
0
0
43
453
585
265
245
175
11
339
7
235
73
0
3,988
49
33

6,556
6,172

12,728
54
29
1
8
0
0
4
2
1

8,413
9
76
14
0

4,315

16

6,521
6,521
5,941
5,971


23,640
23,640
34,693

25,086
25,086
36,139

15,982
15,982
27,035

0
1,619
727
24
0
0

507
0
0
8
139
208
47
50
73
13
154
1
134
45
0
1,379
94
54

2,400
311

2,711
41
21
4
20
0
2
0
4
8

873
1
83
16
0

1,838

16

13,596
13,911
14,406
15,036


41,295
41,295
41,295

43,749
43,749
43,749

22,536
22,536
22,536

17
210
62
0
423
0

149
5
0
9
34
116
9
13
48
2
18
1
73
11
2
490
NA
NA

488
0

488
14
60
3
19
0
0
3
2
0

488
0
49
51
0

0

23

14,630
14,787
15,516
14,929


NA
NA
NA

38,928
38,928
38,928

22,233
22,233
22,233

45
NA
NA
NA
NA
NA

21
0
0
1
0
7
4
0
7
2
0
0
1
0
0
43
NA
NA

438
0

438
12
62
1
19
0
0
2
3
0

438
0
47
52
0

0

27

NA
NA
NA
NA


NA
NA
NA

NA
NA
NA

NA
NA
NA

66
NA
NA
NA
NA
NA

20
0
0
0
3
13
0
0
0
0
0
0
4
0
0
40
NA
NA

168
0

168
14
71
1
10
0
0
1
4
0

168
0
18
81
1

0

10

NA
NA
NA
NA


NA
NA
NA

NA
NA
NA

NA
NA
NA

31
NA
NA
NA
NA
NA

6
0
0
0
0
2
1
0
0
0
0
2
1
0
0
12


Sources: STI: PopStats and STI: Colossus